THREE GENERATIONS.
ONE STORY.
WOMEN DRESSING WOMEN.
Avela Cape Town began long before it had a name. It began in a small boutique in Cape Town, where Grandmother Grace learned to see the woman before the clothes.
A STORY WOVEN THROUGH GENERATIONS
From grandmother to mother, and from mother to daughter, our love for fashion has been passed down through the years. Each generation has brought its own style, its own personality and its own way of seeing beauty, while keeping the same belief at the centre of everything we do: every woman deserves to feel beautiful in her own way.
THE LESSON THAT STAYED
“The sale was never the most important part.
The woman was.”