Michelle | Embroidery with a Story

Name: Michelle | Embroidery with a Story
Brand: Avela Cape Town
Price: 1099.0 ZAR
Availability: OutOfStock

R 2,199.00 R 1,099.00

SAVE 50%

SALE ENDS TODAY

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A family story since 1989

30-Day Money-Back Guarantee

Size: S

Color: White

Only 6 Left In Stock!

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2 Items

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3 Items

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4+ Items

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FLASH SALE UPDATE

Update: Due to the permanent closure of Avela Cape Town, our stock will not be restocked. If the "Add to Cart" button is still active, the item is still available — place your order before it's too late!

A hand-embroidered dress isn’t something you buy every day. So, when you find a good one, you don’t let it slip away.

The Michelle was designed for those who want a piece with a story, not just another generic dress from fast fashion.

What you gain

Embroidery that adds depth — it’s not a printed pattern; it’s texture you can feel.
Maxi cut that flatters — it looks good on different body types without tightening at the waist.
Statement piece, not a wardrobe background — designed to be the main piece of an outfit, not just another forgotten option in the closet.
Quality you can feel — well-finished embroidery, with no loose threads or rushed edges.

Limited production piece — when it sells out, it won’t be restocked in the same color.

For us, quality and customer satisfaction come first. We only offer products of the highest quality because we believe you deserve the very best. Every product is carefully selected and thoroughly inspected to ensure it meets our high standards.

We want you to shop with complete confidence, completely risk-free. If an item isn't quite right for you, you have 30 days from the date of delivery to return it, including during our store closure period.

To arrange a return, simply email us at support@avelacapetown.com. We'll get back to you promptly and personally guide you through every step of the process, making it as simple and hassle-free as possible.

Our customer support team is available 24 hours a day, 7 days a week to answer any questions you may have. Whether you need advice about a product or assistance with an order, we're here to help with friendly, personalised support.

Feel free to get in touch — we'll be happy to assist you.

Contact: support@avelacapetown.com

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Size guide NEW

WHAT WOULD YOU LIKE TO MEASURE?

Measurements are in centimetres (cm). If you are unsure between two sizes, we recommend choosing the larger one. Sizes may vary slightly depending on the style.

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15 products

— The Avela Cape Town Experience —

Real Customers, Real Style

Charlotte Williams Verificado

★ ★ ★ ★ ★

I bought my first item of clothing and was really impressed with the finish. The fit is perfect and delivery was super fast. I'll definitely be back!

2 hours ago

Olivia Clarke Verificado

★ ★ ★ ★ ★

The accessories are absolutely fantastic. They really make a difference to my look. I bought a pair of sandals and wore them to an event, I got so many compliments!

22 hours ago

Amelia Davies Verificado

★ ★ ★ ★ ★

Every time I visit the shop, I find something new that I love. The designs are unique and really stand out. I'm a fan!

2 day ago

Emma Thompson Verificado

★ ★ ★ ★ ★

I love shopping here! The quality of the products is fantastic, and the fabric is super comfortable. I always find something that suits me perfectly!

3 day ago

Sophie Bennett Verificado

★ ★ ★ ★ ★

I absolutely love my new jacket. The material is top quality and the cut is perfect. I'm ready for winter with plenty of style!

3 day ago

SOMETHING BEAUTIFUL, JUST FOR YOU

There are moments when you deserve more than something new.

You deserve something that feels special.

At Avela Cape Town, every piece is chosen to bring a little more beauty, confidence and joy into your everyday life.

Because sometimes, the best feeling is opening a bag and knowing you chose something just for yourself.

Collection list

FREE SHIPPING

Fast, tracked shipping on every order.

SECURE PAYMENT

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30-DAY RETURNS

Enjoy a 30-day return or exchange guarantee.

FREQUENTLY ASKED QUESTIONS

Start with your usual size. Fit can vary slightly between styles, so we recommend checking the sizing information and Fit indicator on the product page before ordering. If you're unsure, our customer care team is here to help.

Orders are typically dispatched within 1–3 business days. Once your parcel has been dispatched, we'll send you an email with your tracking information.

If your piece isn't quite right, you have 30 days from delivery to request a return. Items must be unworn, unwashed, in their original condition and returned with all original tags attached.

As soon as your order has been dispatched, you'll receive a tracking link by email. You can also check the latest status of your parcel on our Track Your Order page.